Innovation in Social Media Marketing: From Strategy to Action (Part 2)

Please register below to attend this virtual event! Once we’ve received your RSVP, you will receive an email confirmation with the Zoom Link. 

Building on the success of our first Innovation in Social Media Marketing training, this follow-up session takes a deeper dive into putting strategies into action. In this training, we’ll move beyond the “what” and “why” of effective social media use and focus on the “how.” Participants will gain hands-on insight into practical tools, real-world applications, and step-by-step approaches to elevate their prevention-focused messaging. Whether you’re looking to sharpen your skills, streamline your workflow, or expand your impact, this session will equip you with actionable techniques to maximize your presence on social media platforms.

Learning Objectives
By the end of this training, participants will be able to:

• Apply advanced social media strategies discussed in Part 1 to real-world prevention campaigns.
• Demonstrate how to use key tools, platforms, and features to create, schedule, and manage engaging content.
• Implement audience engagement techniques that foster community and increase reach.
• Utilize analytics and insights to measure post performance and refine strategies.
• Integrate time-saving AI and planning tools into daily social media management.

This training is eligible for 1 CEU upon completion.

Questions? Contact Emily Thompson at [email protected]

The Connecticut Department of Mental Health and Addiction Services (CT DMHAS) with funding from the Substance Abuse and Mental Health Services Administration (SAMHSA) supported this TTASC activity.