Innovation in Social Media Marketing: Tools and Tactics for Effective Substance Use Prevention Campaigns

Please register below to attend this virtual event! Once we’ve received your RSVP, you will receive an email confirmation with the Zoom Link. 

Social media is a powerful tool for prevention professionals and coalitions to engage communities, share resources, and promote substance use prevention and mental health initiatives. This training will provide a beginner-friendly guide to best practices on Facebook and Instagram, with insights on TikTok, X, and LinkedIn. Participants will learn how to develop a content strategy, create engaging posts, analyze their impact, and navigate challenges like limited resources and platform changes.

Learning Objectives:
– Develop a content strategy aligned with your prevention goals
– Create engaging and effective posts that maximize audience reach and interaction
– Understand best practices for posting frequency, content types, and platform-specific engagement
– Navigate challenges such as limited time, public perception, and changing social media trends
– Analyze performance metrics to measure success and refine content strategies

This training is eligible for 1 CEU upon completion.

Questions? Contact Emily Thompson at [email protected]

The Connecticut Department of Mental Health and Addiction Services (CT DMHAS) with funding from the Substance Abuse and Mental Health Services Administration (SAMHSA) supported this TTASC activity.