Developing a Social Marketing Plan


Participants will work step by step to develop a detailed social marketing plan to ensure a successful marketing campaign that achieves the desired outcomes.  


When: Thursday, November 29, 2018

Time: 9:00am-4:00pm - registration begins 8:45am

Location: Red Lion Hotel, 100 Berlin Road Cromwell CT

Trainers: Jon Daviau and Lisa Mason

Cost: Free!


Learning Objectives:

1.     Participants will receive and have the opportunity to discuss pre-training assessment feedback on their capacity to implement social marketing campaigns

2.     Participants will develop a logic model for their social marketing campaign

3.     Participants will develop a marketing plan using template provided and based on their capacity, priority substance, local data ad measurable objectives

4.     Participants will utilize the provided marketing tools including a decision tree to select the marketing materials that best fit their local needs (Priority Risk Factors, Selected media, Local capacities and resources, etc.).


LIMITED SEATING!

Funded by the
CT Dept. of Mental Health & Addiction Services
2018-11-29 09:00:00 2018-11-29 04:00:00 America/New_York Developing a Social Marketing Plan Participants will work step by step to develop a detailed social marketing plan to ensure a successful marketing campaign that achieves the desired outcomes. Cromwell