Developing a Social Marketing Plan

Participants will work step by step to develop a detailed social marketing plan to ensure a successful marketing campaign that achieves the desired outcomes.  

When: Thursday, November 29, 2018

Time: 9:00am-4:00pm - registration begins 8:45am

Location: Red Lion Hotel, 100 Berlin Road Cromwell CT

Trainers: Jon Daviau and Lisa Mason

Cost: Free!

Learning Objectives:

1.     Participants will receive and have the opportunity to discuss pre-training assessment feedback on their capacity to implement social marketing campaigns

2.     Participants will develop a logic model for their social marketing campaign

3.     Participants will develop a marketing plan using template provided and based on their capacity, priority substance, local data ad measurable objectives

4.     Participants will utilize the provided marketing tools including a decision tree to select the marketing materials that best fit their local needs (Priority Risk Factors, Selected media, Local capacities and resources, etc.).