Developing a Social Marketing Plan
Participants will work step by step to develop a detailed social marketing plan to ensure a successful marketing campaign that achieves the desired outcomes.
When: Thursday, November 29, 2018
Time: 9:00am-4:00pm - registration begins 8:45am
Location: Red Lion Hotel, 100 Berlin Road Cromwell CT
Trainers: Jon Daviau and Lisa Mason
1. Participants will receive and have the opportunity to discuss pre-training assessment feedback on their capacity to implement social marketing campaigns
2. Participants will develop a logic model for their social marketing campaign
3. Participants will develop a marketing plan using template provided and based on their capacity, priority substance, local data ad measurable objectives
4. Participants will utilize the provided marketing tools including a decision tree to select the marketing materials that best fit their local needs (Priority Risk Factors, Selected media, Local capacities and resources, etc.).