Developing a Social Marketing Plan
Participants will work step by step to develop a detailed social marketing plan to ensure a successful marketing campaign that achieves the desired outcomes.
When: Thursday, November 29, 2018
Time: 9:00am-4:00pm - registration begins 8:45am
Location: Red Lion Hotel, 100 Berlin Road Cromwell CT
Trainers: John Daviau and Lisa Mason
Cost: Free!
Learning Objectives:
1. Participants will assessment their capacity to implement social marketing campaigns that address their strategic plan priorities
2. Participants will develop a logic model for their social marketing campaign
3. Participants will develop a marketing plan using template provided and based on their capacity, plan priorities, local data and measurable objectives